Full interview: Paulo Octavio Pereira de Almeida, a mentor in SIM’s community

Marketing Strategies, Events Management, Business Strategy

🕺Who is  Paulo Octavio Pereira de Almeida and what he does?

I am 55 years old, born and raised in Brazil, married to Fernanda for over 29 years, and father of 3 kids. I have over 30 years of professional experience, primarily in Marketing and Sales. I am very experienced in creating connections between people and brands. I have had the opportunity to manage some of the largest Brazilian B2B and B2C gatherings. I manage now my consultancy firm named LIVE MARKETING CONSULTING, which resumes my experience

🕺What was the moment when you realized what you wanted to do?

I started as a management trainee at UNILEVER in 1989 after graduation. If anyone asked me at that time where I would be in 30 years from now, I would probably never mention events. But I think I was able to answer good questions that were asked to me during those 30 years of experience. I think more important than knowing what you want is to know what you DON’T WANT truly. This first step of understanding the DON’T´s, I believe, made it easier for me to know which path to choose. But probably during the tough times (crisis and or being fired) are those moments of illumination.

🕺How did the arrival of your children impact you professionally?

I was lucky to have my wife (an architect who works mainly from our home) during this process. Still, the arrival of children to our family made our ties stronger and our targets more important because the responsibility to raise 3 children in times like these is challenging.

🕺What does life-work balance mean to you?

I am always (and I am serious about it) at home having dinner together with my family (apart only when traveling). I always took family vacations with them (usually 3 weeks per year), and my children actually choose the destinations.

Work-Life balance is something you have to believe is possible and work for it seriously, not complain.

🕺What does it mean for you to be a mentor? 

Help people answer their questions about choices and possibilities.

🕺If you were to leave a message for the people who will read this interview, what would it be?

There are no paths or avenues; there are only walkers. Walk always with a purpose in your heart.