I'm an entrepreneur, executive coach and consultant, with nearly 30-year experience at an international level: guiding businesses, institutions and professionals to define and pursue their goals, making them achievable in the most effective way.

About Me

My clients find a combination of my 25-year professional experience in different environments (government and institutional, corporate, business) together with the tools and skills I acquired through several trainings.
My main talents are related to strategy, creativity, building deep relationships, and the curiosity to always keep learning.
I'm currently involved in the development of businesses and people through Executive Coaching, consulting, and also promoting new projects as an entrepreneur with venture capital and angel investors.
If your company wants to define a new strategy, find its position in the current complexity of most markets, explore new business models, or simply you would like to have a coach to help you with your professional and personal development, do not hesitate to contact me.
You can expect my strong commitment to your objectives.
I truly believe your success is our common goal.
I'm a constant learner, and I also like to turn complex things as simple as possible.
That's what I have been doing in the four books I published:
STRATEGY IN VUCA TIMES: HOW YOUR BUSINESS CAN THRIVE AMID PERMANENT CHANGE
Economic Lessons of The Pandemic: How Covid-19 Speeded Up Change
"El Mapa. Un viaje empresarial" (Ediciones Pirámide, 2014)
“Reset: Pictures of the economic crisis” (UOC, 2012)